BBA in Retail & E-Commerce Management
The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 3 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.
Principles and Practice of Management
Management Information Systems
IDSC Life Coping Skills – I
Retail Buying, Merchandising & Category Management
IT Concepts for Managers
IDSC Life Coping Skills – II
Supply Chain Management
Retail Sales Management
Statutory & Compliance in Retail
Retail Marketing & Data Analytics
Retail Store Design & Layout Planning
Organisational Behaviour & Human Resource Management
IDSC Life Coping Skills – III
Retail Store Operations & SOP Process
Franchisee Management for Profitability
Introduction to e-Commerce
Warehouse & Inventory Management
IDSC Life Coping Skills – IV
Retail Branding, Sourcing & Private Labels
Case Studies of Retail leaders
Entrepreneurship & Family Business Management
IDSC Life Coping Skills – V
Digital & Social Media Marketing
Customer Relationship Management – CRM in Retail
IDSC Life Coping Skills
- The Symbiosis University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector.
- A Mock Store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.
Click Here to View Fees For the Academic Year 2020-21.
Few Seats are reserved for Discretionary Quota Seats. Only students with the high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.