BBA in Retail & E-Commerce Management

BBA in Retail & E-Commerce Management

The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 3 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.

Semester I

Principles and Practice of Management


Retail Environment

Financial Accounting

Management Information Systems

IDSC Life Coping Skills – I

Semester II

Business Statistics

Financial Management

Retail Buying, Merchandising & Category Management

Survey Methodology

IT Concepts for Managers

Business Law

IDSC Life Coping Skills – II

Semester III

Supply Chain Management

Retail Sales Management

Statutory & Compliance in Retail

Retail Marketing & Data Analytics

Retail Store Design & Layout Planning

Organisational Behaviour & Human Resource Management

IDSC Life  Coping Skills – III



Semester IV

Retail Store Operations & SOP Process

Franchisee Management for Profitability

Introduction to e-Commerce

Consumer Behaviour

Warehouse & Inventory Management

IDSC Life Coping Skills – IV

Environmental Studies

Semester V

Visual merchandising

Retail Branding, Sourcing & Private Labels

Case Studies of Retail leaders

Retail Promotions

Entrepreneurship & Family Business Management

IDSC Life Coping Skills – V

Semester VI

Retail strategy

Digital & Social Media Marketing

Mall Management

Customer Relationship Management – CRM in Retail

Summer Internship

IDSC Life Coping Skills

  • The Symbiosis University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector.
  • A Mock Store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.

Click Here to View Fees For the Academic Year 2020-21.

Discretionary Quota

Few Seats are reserved for Discretionary Quota Seats. Only students with the high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.

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