Dr. Arpita Basak
- Associate ProfessorSCHOOL OF RETAIL MANAGEMENT
- MBA; MHRM; M.Phil; PhD
Areas of expertise:
- Consumer Behaviour, Sales Management, Product and Brand Management, Retail Management
6 years of Pharmaceutical Marketing & Sales Experience and 16 Years of Academic, Research, Administrative Experience. Worked in reputed institutions like the Tata Institute of Social Sciences, Engineering Staff College etc.
7 International and 11 National Paper Publications in the area of Consumer Behaviour, Product & Brand Management, Digital Marketing.
A considerable amount of research experience in conducting research in Consumer Behaviour, Sales Management with reference to Pharmaceutical Industry and sensory marketing.
My Passion is to improvise my Business.
My Mission is Business.