Dr. Arpita Basak - Associate Professor, School of Retail Management

Dr. Arpita Basak

  • Associate ProfessorSCHOOL OF RETAIL MANAGEMENT

Qualifications:

  • MBA; MHRM; M.Phil; PhD

Areas of expertise:

  • Consumer Behaviour, Sales Management, Product and Brand Management, Retail Management

Experience: 

6 years of Pharmaceutical Marketing & Sales Experience and 16 Years of Academic, Research, Administrative Experience. Worked in reputed institutions like the Tata Institute of Social Sciences, Engineering Staff College etc.

Publications:

7 International and 11 National Paper Publications in the area of Consumer Behaviour, Product & Brand Management, Digital Marketing.

Research Experience:

A considerable amount of research experience in conducting research in Consumer Behaviour, Sales Management with reference to Pharmaceutical Industry and sensory marketing.

Passion:

My Passion is to improvise my Business.

Mission:

My Mission is Business.