Associate Professor of IDSC

Dr. Charu Dubey

  • Associate ProfessorSCHOOL OF INTERDISCIPLINARY SCIENCES

Qualifications:

  • PhD.| MBA (Marketing)| MA (English Literature)| B.Ed| B.Sc

Areas of expertise:

  • Communication; Soft Skills; Marketing

Experience: 

25 years

PUBLICATIONS:

  • Emotional Intelligence-the Key to Success. Presented in Fourth M. P. Science Congress 2007.
  • New Dimensions in Rural Retailing – Conference Paper accepted by Maharaja Ranjit Singh College, Indore.
  • The Impact of Service Quality and Customer Commitment on Word of Mouth Communication-A Study on Indian Retail Outlets in ANVESAK category B journal-2016.
  • Case Study: India & The Emerging Markets- Case Center: UK 2016.
  • Case Study: The Volkswagen Emission Scandal: National Case Symposium Jaipuria Indore-2016.
  • India: The Most Emerging Market in the World: AIB India 2016; Conference at IIM Indore (Double peer blind review).
  • Emotional Intelligence amongst Management Students accepted for publication
  • A paper on Jio Disruption.
  • A case study on Jio Disruption.
  • Digital advertising – A New Strategy for Business Management accepted for ICTBM 2018 conference.

RESEARCH EXPERIENCE:

Awarded PhD.  from Devi Ahilya University on the topic “Retail Service Quality and Customer Commitment as Precedents to Word of Mouth Communication-A Study of Retail Outlets”

Paper on Alarming Trends in Substance Abuse among the Youth submitted for publication.

PASSION:

Teaching, Reading, Cooking.

MISSION:

Contribute to the society by guiding youth towards leading fulfilling lives and becoming useful members of the society.