Dr. Shilpa Bhakar

  • Associate ProfessorSCHOOL OF RETAIL MANAGEMENT

Qualifications:

  • UGC-NET, PhD (Marketing), MBA (Marketing-Major, HRM- Minor), BBA (Marketing), Leaders of Learning Course from Harvard University, Future of Learning Course from Pearsonedx in collaboration with Ureka Education Pvt. Ltd., Certified Trainer and Assessor by TAFE, NSW, Australia, Qualified Auditor and Trainer for ISO 9001, ISO 14000, OSHAS 18001 and ISO 29000 from Bureau Veritas, France.

Areas of expertise:

  • Consumer Behaviour | Brand Management | Service Marketing

Experience:

15.6 years of teaching national and international students and 10 years of research experience.

Publications:

Papers Published in Books

  • Bhakar Shailja, Shilpa Bhakar, Keshav Kushwah, Akansha (2019) “The Effectiveness of E Advertisement towards Customer Purchase Intention: Indian Perspective”, Bhakar S.S., R. P. S. Kaurav, Vani Agarwal, Monika Gupta Eds, Digital Strategies for Organizational Success (Jan 6, 2019) at SSRN:https://ssrn.com/abstract=3315066
  • Bhakar Shilpa and Shailja Bhakar (2016) “Impact of Brand Equity and Retailer’s Equity on Purchase Intention” published in Proceedings of Conference on Brand Management (CBM2016) organized by IIT Delhi, Emerald India, pp 136, ISBN: 9781786354112
  • Bhakar Shailja and Shilpa Bhakar (2016) “Impact of Brand Experience, Prestige, Personality, Trust on Customer Satisfaction” published in Proceedings of Conference on Brand Management (CBM2016) organized by IIT Delhi, Emerald India, pp 137, ISBN: 9781786354112
  • Bhakar Shailja, Shilpa Bhakar, Monika Mittal, Abhay Dubey and Shreya Sabrawal (2014) Impact of Corporate Social Responsibility (CSR) on Consumer Trust, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, ‘ Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd., pp 359-373, ISBN No. 978-93-82951-49-0
  • Bhakar Shailja, Shilpi Nagariya and Shilpa Bhakar (2012) Effect of Customer Perceived Value on Satisfaction and Customer Loyalty in Banking Sector: The Moderating Effect of Main-Bank Status, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd., pp 221-235, ISBN: 978-93-82563-57-0
  • Bhakar Shilpa, Shailja Bhakar, Sneha Rajput (2011) Changing Brand Personality through Celebrity Endorsement, Bhakar S.S, Tarika Singh, Krishan Kant Yadav and Aashish Mehra Eds, Transformation & Survival of Business Organizations: Challenges and Opportunities, Macmillan Publishers India Ltd: India, pp 599-611. ISBN: 935-050-061-1
  • Bhakar Shailja, Shilpa Bhakar, Sharad Sharma (2011) The Role of Communication and Trust in explaining Customer Loyalty: – A Study of Professional Institutions, Bhakar S.S, Garima Mathur, Anindita Chakraborty and Amitabh Maheshwari Eds, Post Recessionary Economy- Movers and Moulders of Change in Economy, Cresent Publishers, Allahabad, pp 306-334, ISBN: 978-81-7446-719-5
  • Bhakar Shilpa, Shailja Bhakar (2010) Brand Image and Company Image Congruence and its Effect on Brand Loyalty: A Study of Two Wheelers and Four Wheelers, Bhakar S.S and V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. pp 231-269, ISBN: 978-81-7446-833-8
  • Bhakar Shailja, Shilpa Bhakar (2010) Relationship between Emotional Satisfaction and Customer Loyalty: A Study of Professional and Traditional Programs, Bhakar S.S, and V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi, pp 325-354. ISBN: 978-81-7446-833-8
  • Bhakar Shilpa, Shailja Bhakar, Neha Pareek (2008) Image Marketing: A Comparative Study of Foreign Sourced and Indian Watches, Bhakar S.S, Shilpa Sankpal and Saurabh Mukharjee Eds, Key Drivers of Organizational Excellence, Excel Books: New Delhi. Pp 160-193. ISBN: 978-81-7446-719-9
  • Bhakar, Shilpa and Shailja Bhakar (2007) Self and Brand Image Congruence and its Impact on Consumer Preference, S.S. Bhakar Eds, Mastering Change for Organizational Excellence, Excel Books: New Delhi. Pp 150-175. ISBN: 978-81-7446-581-8
  • Bhakar, S. S. and Shilpa Bhakar (2007) Demand Forecasting Effectiveness: A Comparative Study of Academicians and Practitioners, S.S. Bhakar Eds, Mastering Change for Organisational Excellence (445-459). Excel Books: New Delhi. ISBN: 978-81-7446-581-8
  • Bhakar Shilpa, S.S. Bhakar and Mansi Surekha (2007) Customer Satisfaction as Predictor of Customer Loyalty: A Study of Shampoos, I.C. Gupta and Jitender Kumar Mishra Eds, Synergizing East and West For Global Competitiveness (337-349). Excel Books: New Delhi. ISBN: 978-81-7446-522-1
  • Bhakar Shilpa and Rupesh Mittal (2006) Country of Origin and Brand Acceptance: A Study of Ready Made Shirts, Upinder Dhar, Santosh Dhar and Vinit Chauhan Eds, Strategies of Winning Organizations (462-470). Excel Books: New Delhi. ISBN: 81-7446-233-3
  • Bhakar S. S., Ashutosh Verma and Shilpa Bhakar (2006) Demand Forecasting: Selection of Forecasting Method; Ajay Prasher and Rajeev Prasher Eds. Business Management Parameters and Perspectives, Medallion Press: Ludhiana, 160-182. ISBN: 13:9788188252152, ISBN: 10: 8188252158
  • Bhakar Shilpa (2006) Understanding Consumer Psychology, Mahesh Bhargava, Brijlata Kotia and Vivek Bhargava Eds., Modern Psychology and Human Life (165-174). Rakhi Prakashan: Agra
  • Bhakar, S. S. and Shilpa Bhakar (2006) Role Ambiguity, Role Conflict and Salesmen’s Performance, Mahesh Bhargava, BrijlataKotia and Vivek Bhargava eds., Modern Psychology and Human Life (443-452). Rakhi Prakashan: Agra.

Publication in Refereed National & International Journals

  • Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2015) Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value, Advances in Social Sciences Research Journal, Jan Vol. 2 No. 1, Pp 87-101, ISSN 2055-0286, Society for Science and Education, United Kingdom.
  • Bhakar S. S., Shailja Bhakar & Shilpa Bhakar (2015) Customer Satisfaction or Service Quality- Identifying Mediating Variable and Evaluating Behavioural Intention Model in Hotel Industry: An SEM approach, Research Journal of Social Science & Management- RJSSM, Vol 5 No. 2, pp111-124, ISSN 2251-1571, Impact Factor: 7.951
  • Jain Karuna, Shilpa Bhakar and Shailja Bhakar (2014) Effect of Communication and Personalization on Loyalty with Trust as Mediating Variable, Sanchayan: Prestige International Journal of Management and IT (SPIJMIT), Vol. 3(1), Jan-June 2014, pp. 1-20. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 0.569 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692
  • Bhakar Shilpa, Shailja Bhakar and Abhay Dubey (2013) Impact of Brand Trust and Customer Satisfaction on Brand Loyalty, ZENITH International Journal of Business Economics & Management Research, ISSN 2249-8826, ZIJBEMR, Vol.3 (7), July(2013) Pages 265-275. Published By: Zenith International Research & Academic Foundation (ZIRAF), Internationally indexed and listed in EBSCO, USA; Cabell’s Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; E-ISRJC, Philippines; EZB, Germany; Open J-gate, India, having Copernicus value 5.09, impact factor: 6.614
  • Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2013) Impact of Product Performance and Brand Image on Customer Satisfaction, Asian Journal Of Research In Business Economics And Management, Internationally indexed and Listed in Ulrichs Periodicals Directory, ProQuest, U.S.A, J-gate, Index Copernicus, Electronic Journal library, University Library of  Regensburg, Germany, having Copernicus value 5.09, ISSN: 2249-7307(ONLINE), 2250-1673(PRINT), Vol 3 (7), 187-200, impact factor: 0.675
  • Bhakar Shailja, Shilpa Bhakar and Monika Mittal (2013) Impact of Perception towards Advertisement and Advertisement Effectiveness on Purchase Intention: A Study of Celebrities and Animated Spokespersons in the Advertisement”, MAMIT Journal of IT and Management, Vol 6 (2), Nov-Apr 2013, Pp 16-33, ISSN: 0974-066X
  • Bhakar S. S, Shailja Bhakar, Shilpa Bhakar (2013) Relationship between Country of Origin, Brand Image and Customer Purchase Intentions, Far East Journal of Psychology and Business: A Journal of Far East Research Centre, Vol. 10 (2) Paper 4 Feb, Issue 4, pages 25-47, California, U.S. Indexed in Copernicus. ISSN: 2219-5440
  • Bhakar S. S., Shailja Bhakar, Shilpa Bhakar and Girjesh Sharma (2012) The Impact Of Co-Branding On Customer Evaluation Of Brand Extension, Sanchayan: Prestige International Journal of Management and IT (SPIJMIT) of Prestige Institute of Management Gwalior, Vol 1 (1), Jul-Dec 2012, Pp 21-51, ISSN No. 2277-1689, ICV impact factor 4.94 points, ISRA journal impact factor 0.569
  • S. S, Shilpa Bhakar and Shailja Bhakar (2009) Brand – Event Image Congruence and Image Transfer, BVIMSR’s Journal of Management Research of Bharti Vidhyapeeth Institute of Management Studies and Research, Vol 1(1), pp 59-66, Apr 2009. Peer-reviewed, impact factor: 0.676, ISSN 0976-4739
  • Bhakar Shilpa, Shailja Bhakar (2009) Factors Affecting Perceived Brand Image of Different Radio Channels with Special Reference to Gwalior Region, Knowledge Hub Journal, Vol. 5 (2) listed in 11th edition of Cabells Directory Texas (USA), 12-24 (09). ISBN: 0973-6425
  • Bhakar Shilpa and Garima Mathur (2006) Cultural Intelligence: An Essential Requirement in Globalized Business World, Psycho Lingua, Vol 36(1), pp 49-53. ISSN: 0377 3132
  • S. S, V. Madhumurthy, Shilpa Bhakar (2006) Efficiency of Cross-Functional Teams in ISO and Non-ISO Certified Companies: A Study of Manufacturing Organizations, GITAM Journal of Management, Vol 4(1), pp 4-25. ISSN: 0972-740X. Peer-reviewed.

Papers Accepted for Publication in Journals

  • Shilpa Bhakar, S. S. Bhakar, Shailja Bhakar: Consumer Knowledge, Environmental Concerns: A Study of Organic Food, International Journal of Global Trade, (Scopus Listed).
  • Bhakar Shailja, Shilpa Bhakar, Sher Singh Bhakar: Role of Brand Credibility & Brand Prestige in Case of online Purchase, International Journal of Business and Globalization), (Scopus Listed).
  • Bhakar S. S., Shilpa Bhakar, Shailja Bhakar, Impact of Price Promotion on Brand Equity Model: A Study of Online Retail Store Brands, Journal of Content, Community and Communication. (Scopus Listed)
  • S. S. Bhakar, Shilpa Bhakar, Shailja Bhakar Evaluating Mediation in Brand Equity Model: A Study of Online Retail Store Brands, Prabandhan: Indian Journal of Management, (Scopus Listed).

International Cases Published

  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link case developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, published by The Case Centre UK, Reference no. 514-015-1
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Teaching Notes, developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, published by The Case Centre UK, Reference no. 514-015-8
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link, case developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, published by The Case Centre UK, Reference no.414-014-1
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Teaching Notes, developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. Apr 22-24, 2012, published by The Case Centre UK, Reference no. 414-014-8
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea, case developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. during, Apr 22-24, 2012, published by The Case Centre UK, Reference no.414-015-1
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Teaching Notes, developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, published by The Case Centre UK, Reference no.414-015-8
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage?, case developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. Apr 22-24, 2012, published by The Case Centre UK, Reference no. 814-006-1
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, and (2014) Entrepreneurship: What Is The Risk Percentage? Teaching Notes, developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. during, Apr 22-24, 2012, published by The Case Centre UK, Reference no. 814-006-8
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal & Perceptual Bias In A Three Star Hotel, case developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. Apr 22-24, 2012, published by The Case Centre UK, Reference no.414-016-1
  • Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal and Perceptual Bias In A Three Star Hotel Teaching Notes developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by The Case Centre UK, Reference no.414-016-8
  • Bhakar Shilpa, Gaurav Davar and Shailja Bhakar (2013) Taste of Tongue: A Headache for CBF Pvt. Ltd., case developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, published by European Case Clearing House, Reference Number 313-116-1
  • Bhakar S. S., Bhakar Shilpa, Salma Ahmed and S. R. Dhakar (2009). Departmental Loyalty Sake Precedent Over Inter-Departmental Collaboration case developed during Sixth National Case Writing Workshop at Prestige Institute of Management, Gwalior., published by European Case Clearing House, Reference No. 310-049-1
  • Bhakar S. S., Bhakar Shilpa, Tarika Singh, Nitin, Vidhi (2008) A Case of Bitter Biscuits- Bitter Relations case developed during fifth National Case Writing Workshop at Prestige Institute of Management, Gwalior.,  published by European Case Clearing House, Reference No. 408-023-1.

International Cases Sent for Publication

  • Bhakar Shailja, Shilpa Bhakar, Abhay, Dubey, Narender Chawda, Md. Sarin, Mahesh Paharia and Vikas Mishra (2019) Ground to Glory: Success Story of a Real Estate Developer to The Case Centre UK.
  • Bhakar Shailja, Shilpa Bhakar, Abhay, Dubey, Narender Chawda, Md. Sarin, Mahesh Paharia and Vikas Mishra (2019) Work-Life Balance to The Case Centre UK.

Research Experience:

  • Central government research project (Mar 2018- June 2020)-Unnat Bharat Abhiyan (Ministry of Human Resource Development Government of India Project)
  • Rotary Club Gwalior ‘Wisdom’ (Sep 2018-Feb2019)- Shiksha Abhiyan,
  • Gwalior Media Solutions Pvt. Ltd (2019)- Development of Brand Image Campaign
  • Monk Enterprises Ltd.(2018) Evaluation of the stress level of the employees and the factors leading to stress
  • Dainik Bhaskar (2013) – Emotional and Rational Factors Affecting Purchase Decision
  • BP Foods Pvt. Ltd., Gwalior, MP (2012-13) – Employee Development Program for Middle-Level Executives

Passion:

To design and implement training and educational programs across educational institutions and organizations in order to enable students and executives to understand management concepts and apply in their life.

Mission:

To develop and spread academic excellence and leadership in the world through high-quality teaching and research.