Dr. Smriti Verma - Professor, School of Retail Management

Dr. Smriti Verma

  • Professor SCHOOL OF RETAIL MANAGEMENT

Qualifications:

  • MBA, Ph.D., UGC NET

Areas of expertise:

  • Branding, Market Research, Consumer Behaviour, Retail Management

Experience

  • Having over 19 years of teaching experience in institutes like Prestige Institute of Management- Indore, Institute of Management Technology-Nagpur, Hindustan University- Chennai, etc.
  • Attached to various institutes as Adjunct Faculty.

Publications:

  • Published over 60 research paper in national and international journals in the area of Consumer Behaviour, Branding, Entrepreneurship, Market Analytics, Organizational Behaviour, etc.
  • Published 3 edited books.
  • Published 14 case studies, out of which 8 published in European Case Clearing House and few republished in books.

Research Experience:

  • Having 17 years of active research experience.
  • Reviewer for Emerald Insight.
  • Guided 3 PhD research scholars at Hindustan University. Degree awarded.
  • Facilitated several workshops on Case writing, Case Analysis, Research Paper writing and Research Methodology.

Passion:

Strategic Marketing through data analytics.

Mission:

To offer application based knowledge to young managers and entrepreneurs so as to augment their analytical thinking and aid in effective decision making.