Management Faculty

Mr. Vivek Dhandapani

  • Associate ProfessorSCHOOL OF RETAIL MANAGEMENT

Qualifications:

  • MBA (Finance, Marketing & Strategy) from IIT Madras| B.E (Electronics & Instrumentation) from Anna University| IBM Certified DB2| Citigroup Certified Information Technology Services Professional

Areas of expertise:

  • Management Consulting| Digital Marketing| Data Science| Social Media Analytics| Marketing Analytics| Brand Management

Experience:

  • 12 + years of experience in the field of Digital Technology.
  • Built and led the team (Marketing, Business Development, Creative, Technology ) of about 20 professionals for the brand TheHashtag.in, YRS Intuitions Consulting Pvt Ltd, an IIT Madras Incubated Company for a period of 9 years.
  • Served as Management Consultant to IIT Madras for 7 years.
  • Drafted and executed Branding, Outreach and Social Media Strategies for brands such as IIT Madras, Dell Foundation, Citi Wide, Avanti, VGN, Integrated Enterprises etc.,
  • Spearheaded the Program Management for India VSP program, a joint initiative of Department of Science of Technology, GoI,  Massachusetts Institute of Technology, India Institute of Science, Bangalore, IIT Madras for a period of 3 years.
  • Product Management ( Concept, Design, Development & Deployment) – RIBBON.
  • Handled the European Accounts for HCL Technologies Ltd – Account Management, Bid Management, Competitor Intelligence, European Clients Acquisition, Client Relationship Management.
  • Worked as Design Engineer in the Embedded Applications Development Team for Sun-Smart Systems, Bangalore.
  • Guest Faculty at IIT Madras, Anna University.
  • Change Agent, Vision India Foundation – Constituency Management, Policy Making, Urban Governance, Community Living, Sustainable Living.

Research Experience:

  • Extensive study on Automated Social Media Monitoring Tool Development – Worked on building a web crawler to scrape the web data and then the crawled data is fed as input for Sentimental Analysis to generate Social Media Monitoring Reports
  • Conducted Extensive Research and presented the report on building a Self-Sustainable Model for  Villages to have the comprehensive package of resources needed to live a self-made life, from fresh air food, water, peaceful atmosphere, healthy lifestyle, fundamental education, self-supported activities to earn money along with cultural entertainments and the essence of rural existence
  • Cash Holdings of Indian Firms – A detailed study taking into account NSE 100 companies
  • Equity Research Report on TTK Prestige Ltd for Fund Manager, SBI Mutual Funds
  • Explicated a Pulses Trading Report to bring out the potential to be tapped in the commodities segment, suggesting the business opportunities available for the firm to venture in.

Passion:

To get updated on the latest trends and technologies.

Mission:

To serve the Nation in whatever way possible.