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School of Media and Marketing

Crafting Storytellers, Strategists, and Brand Innovators

The School of Media and Marketing at Symbiosis University of Applied Sciences (SUAS), Indore, is a vibrant hub for students eager to shape the future of communication, branding, advertising, and digital influence. In today’s interconnected and content-driven world, the demand for creative professionals who understand both storytelling and strategy is growing across industries.

At SUAS, India’s first skill-based university, media and marketing education goes beyond textbooks. Our programs are designed to blend academic fundamentals with real-world campaigns, digital tools, and hands-on content creation. Students learn how to ideate, strategize, produce, and analyze marketing and media content in a dynamic, experiential learning environment.

Programs Offered

BBA in Digital Media and Marketing
(3 Years)

A future-oriented program focused on the fusion of marketing principles with digital media tools and platforms.

Key Features:
  1. Training in SEO, social media marketing, influencer campaigns, and branding
  2. Courses on digital content creation, analytics, media law, and advertising
  3. Practical projects on real brands and marketing challenges
  4. Internship opportunities in advertising, PR, and digital marketing agencies

MBA in Media and Marketing Communication
(2 Years)

An advanced program designed to build leadership in strategic marketing, media planning, and brand communication.

Key Features:
  1. Specialized modules in integrated marketing, content strategy, brand storytelling, and consumer
    behavior
  2. Use of marketing automation tools, campaign simulations, and branding labs
  3. Guest sessions by industry leaders from media houses and marketing firms
  4. Capstone projects and full-semester internships in top media and marketing companies

Program Objectives

Our students graduate with the ability to craft compelling narratives and drive measurable marketing outcomes across platforms.

The School of Media and Marketing at SUAS aims to:

    1. Build strong foundations in marketing, advertising, digital communication, and brand building
    2. Develop creative thinking, storytelling ability, and analytical skills for campaign success
    3. Equip students with tools like Canva, Meta Ads Manager, Google Analytics, HubSpot, etc.
    4. Provide real-time exposure through industry projects and media lab experiences
    5. Foster entrepreneurial and consulting mindsets for careers in digital and traditional media

Marketing and media are no longer limited to traditional ads. From reels to metaverse campaigns, brands are seeking professionals who can connect, engage, and influence. India’s digital marketing industry alone is projected to surpass $30 billion by 2030.

Key Industry Trends:

  1. Rise of influencer marketing and content-based branding
  2. Integration of AI, AR/VR, and personalization in marketing
  3. Demand for performance marketing and ROI-focused strategies
  4. Growth of OTT, podcasting, short-form video, and branded entertainment

SUAS prepares students to thrive in this evolving landscape through:

  1. Projects with live campaign data
  2. Creative bootcamps and ideation labs
  3. Exposure to media tech, tools, and digital platforms

Graduates from the School of Media and Marketing are well-prepared for diverse and creative roles in the communication ecosystem:

Our students are recruited by digital agencies, media houses, FMCG brands, OTT platforms, e-commerce companies, and startups. The placement team provides full support for internships, freelance projects, and job placements.

Digital Marketing & Strategy

    1. SEO/SEM Specialist
    2. Social Media Manager
    3. Paid Media Analyst
    4. Digital Campaign Manager

Content & Creative Roles

    1. Content Strategist
    2. Copywriter
    3. Video Producer / Editor
    4. Podcast & OTT Content Creator

Branding & Communication

    1. Brand Manager
    2. PR & Media Relations Officer
    3. Marketing Communication Executive
    4. Corporate Communication Specialist

Research & Analytics

    1. Media Planner
    2. Consumer Insight Analyst
    3. Web Analytics Manager
    4. Performance Marketing Analyst

Entrepreneurial / Consulting Paths

    1. Influencer / Content Creator
    2. Marketing Consultant
    3. Digital Agency Founder
    4. Creative Brand Strategist
    1. Advertising and Branding Studios
    2. Creative Portfolio Workshops
    3. Campaign Simulation Tools
    4. Guest lectures from CMOs, content creators, and digital strategists

The SUAS approach to media and marketing is rooted in industry relevance and creative execution. Students work on real client briefs, agency-style simulations, and brand campaigns from ideation to execution.

Value-Added Certifications

    1. Google Digital Garage Certifications
    2. HubSpot Inbound Marketing
    3. Meta Blueprint Certifications
    4. Canva for Business Creators
    5. YouTube Content Marketing Courses
  • Smart classrooms with digital boards and AV tools

  • Campus-wide high-speed Wi-Fi and remote access tools

  • Access to online tech libraries, Git repositories, and coding platforms

  • Incubation center for tech startups and innovations

Industry Collaborations:

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Ogilvy Restructures
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Signature Learning Platforms

Advertising and Branding Studios

Creative Portfolio Workshops

Campaign Simulation Tools

Guest lectures from CMOs, content creators, and digital strategists

Why Choose Media and Marketing at SUAS?

SUAS empowers students to become not just marketers or creators, but powerful communicators who
can shape perception, behaviour, and brands.

  1. Skill-Driven Curriculum: Every semester includes real campaigns, tools, and live projects
  2. Creative Meets Strategic: Blend storytelling with business outcomes
  3. Industry-Endorsed Learning: Developed with top agencies and digital platforms
  4. Placement & Freelance Support: Career cell connects students to both full-time and gig
    opportunities
  5. Future-Focused Learning: Stay ahead with AI tools, social media trends, and data-driven
    creativity

Your Journey to Becoming a Brand Leader Starts Here

The media and marketing world is evolving faster than ever, offering exciting opportunities to those who can blend creativity, strategy, and technology. The School of Media and Marketing at SUAS Indore is the launchpad for tomorrow’s brand leaders, digital innovators, and content storytellers.

Apply now and begin your journey toward a dynamic and creative career in media and marketing.

APPLY NOW
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