BBA IN RETAIL & E-COMMERCE MANAGEMENT

School of Retail Management in Symbiosis Indore

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 percent of the country’s Gross Domestic Product (GDP) and around 8 percent of the employment. India is the world’s fifth-largest global destination in the retail space.

Market Demand at Symbiosis Indore

The India Retail Industry is gradually inching its way towards becoming the next boom industry. Organized retail evidently needs a supply of higher-end labour that has better education and skills. The conceptualization of labour is entirely different. The expectation of performance level is also different and much more demanding.

The School of Retail Management will focus on providing skilled human resources and path-breaking solutions to the challenges faced by the sector through applied research. The student will have an opportunity for ‘learning by doing’ through practical training at Retail stores on campus and internship semesters which will expose the students to the real world work environment. The incubation centres and centres of excellence will help to test and explore innovations thereby elevating the entire Retail sector to the next level.

The School of Retail Management will offer a range of Certificate, Diploma and Degree programs in line with the industry requirement. The curriculum has been designed in consultation with the industry to ensure that the students are job ready and employable on completion of the course from the University. Each course within the program is modular and credit based. Learning outcomes and skill competency levels expected from students have been clearly defined.

The Program structure allows multi-entry & multi-exit facility to students. The policy for multi-entry & exit shall be as prescribed by the statutory bodies of the University. Vertical mobility will be provided from certificate to degree programs to provide career progression from one job role to the next. The students will have the option to accumulate and transfer credits to relevant programs of the University over a period of time.

The BBA in Retail has been mapped to the job roles in demand in the Retail sector. During the program tenure of 3 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared for real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.

Duration: Three Years 

The University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector. A mock store, visual merchandising lab and a fully functional retail store by the Future group are some of the facilities being set up on the campus.

  • Passed XII (10+2) or equivalent course in any discipline from any recognized Board/Council/University with minimum 50% marks for general (open) category and 45% marks for students of reserved category.
  • Candidates aspiring to join BBA programs offered by Symbiosis University of Applied Sciences (SUAS) have to appear for the Symbiosis Skills Universities (SSU) Entrance Test.
  • To know more about Symbiosis Skills Universities (SSU) Entrance Test. Click Here

NRI / International Students:
A candidate who has completed XII (10+2) or equivalent examination from any Foreign Board must obtain an equivalence certificate from the Association of Indian Universities (AIU). All foreign qualifications need to be verified by Association of Indian Universities (AIU) by the candidate before seeking provisional admission to any program of Symbiosis University of Applied Sciences. In order to promote International understanding between Indian and Foreign students, SUAS has reserved 5% seats for NRIs/International students in every division.

Name of the Faculty Designation Area of Expertise Experience
Mr Mahendra Padhy

 

Director

 

Retail, E-Commerce, Marketing, Brand Management, Strategy & Operations, Entrepreneurship & General Management.
Dr Smriti Verma Professor Branding, Market Research, Consumer Behaviour, Retail Management. 19 Year
Dr Arpita Basak Associate Professor Consumer Behaviour, Sales Management, Product and Brand Management, Retail Management 22 Year
Dr Yogita Mandhanya Assistant Professor Human Resource Management and Organisational Behaviour 10 Year
Mr Vilas Nair Assistant Professor Marketing, Sales Retailing & Brand Management 18 Year
Dr Rishi P Shukla Assistant Professor Marketing Research, Research Methodology, Brand Management 9 Year
S.N Name of Faculty Conference/ Journal Details Year of Publication
1 Dr. Yogita Mandhanya Conference – International Journal of Economics, Commerce and Business Management International conference on Paradigm Shift in Global Business Practices and Socio-Economic Development 2017
2 Dr. Yogita Mandhanya Conference – International Conference on Sustainable Development: People, Process and Practice. 2018
3 Dr. Yogita Mandhanya Awakened Leadership – A new generation Leadership’ – Swadesi Research Foundation, Vol 4, pg125-129, ISS 2394-3580. (A monthly referred and review journal) Impact factor 2.9. UGC Approved 2017
4 Dr. Yogita Mandhanya A study on the impact of change management in the banking sector with special reference to Nanded city, India. International Journal on Recent Trends in Business and Tourism, Malaysia, impact factor 2.6 Online ISSN: 2550-1526 refereed, quarterly, peer-reviewed publication. 2017
5 Dr. Smriti Verma The Millennial Buying Behaviour” in edited book Marketing Magic for Millennials, Bloomsbury 2018
6 Dr. Smriti Verma Standardization of Scale for Attitude towards substance used, Journal of Indian Academy of Applied Psychology, ISSN: 0019-4247 2017
S.N. Name of Industry Sector Details
1 KFC Retail
2 Big Bazar Retail
S.N. Name of Industry No. of Students
1 Pantaloon 9
2 Big Bazar 10
3 Stellar Furniture 10
4 Globus Fashions Pvt 5
5 Decathlon 11

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