Event Report: Case Writing Workshop
Organized by: School of Media and Marketing, Symbiosis Institute for Applied Sciences
Dates: 2nd – 5th April 2025
Mode: Online (via Zoom)
Total Duration: 16 hours
1. Overview:
The School of Media and Marketing at Symbiosis Institute for Applied Sciences successfully conducted a four-day Case Writing Workshop from April 2nd to 5th, 2025. The workshop aimed to equip academicians and industry professionals with the skills necessary to craft compelling business case studies suitable for publication and educational purposes.
2. Workshop Structure:
The workshop spanned 16 hours, structured as follows:
- Opening Session: 1 hour
- Instructional Sessions: 12 hours
- Practicum Sessions: 2 hours
- Valedictory Session: 1 hour
3. Opening Session:
The workshop commenced with an inaugural session featuring:
- Opening Remarks: Debjani Mukherjee, Director I/C
- Inaugural Address: (Dr.) Vinit K. Nair, Vice Chancellor
- Introduction of Resource Persons: Rajlakshmi (Student of SMM)
- Resource Persons: Geeta Mishra and Dr. Aishwarya Arora
4. Instructional Sessions:
The core instructional sessions covered:
- Basics of Case Writing & Identifying Case Leads: Geeta Mishra
- Preparing a Case Plan: Aishwarya Arora
- Writing an Engaging Case Narrative: Geeta Mishra
- Designing Teaching Notes & Learning Objectives: Geeta Mishra
- Case Structuring & Formatting Guidelines: Geeta Mishra
- Ethical Considerations in Case Writing: Aishwarya Arora
- Case Submission & Review Process: Aishwarya Arora
- Publication & Industry Collaboration Opportunities: Aishwarya Arora
5. Practicum Sessions:
To enhance practical understanding, 2 hours were dedicated to hands-on practicum sessions, allowing participants to apply learned concepts under the guidance of the resource persons
6. Learning Highlights:
Participants gained insights into:
- Identifying real-world case leads
- Drafting and structuring impactful narratives
- Designing teaching notes and learning outcomes
- Understanding ethical norms and submission processes
- Publishing opportunities and collaborations
They were also assigned case mentors to guide them toward fruitful publication outcomes.
7. Participant Profile:
A total of 30 participants attended, representing 20+ institutions across India. The group comprised academicians and research scholars, as follows:
Academicians (11):
| Name | Affiliation |
| Altamash Aslam | IIM Indore, IIM Kashipur, IIM Visakhapatnam, IIM Ranchi |
| Asema Siddiqui | SNDT4 |
| Dr. Yogita Mandhanya | Sage University |
| Dr. Ankita Ashish Malpani | B. K. Birla College, Kalyan |
| Dr. J. Pavithra | SRM Institute of Science and Technology |
| Dr. Sharmila Devi R | SRM Institute of Science and Technology (Ramapuram) |
| Jigme Sherpa | Trinity International SS & College |
| Madhulika Chaudhuri | SUAS |
| Minal Rathi | SUAS |
| Raveena Maheshwari | SUAS |
Research Scholars (18):
| Name | Affiliation |
| Aman Kumar Rahi | Institute of Informatics and Communication, University of Delhi |
| Aparna Jha | Jagran Lakecity University |
| Arti Gupta | Ajeenkya DY Patil University |
| Asst. Prof. Yashraj Parkhi | Savitribai Phule Pune University |
| Beemamol M | Pondicherry University |
| Binita Bharti | IIT Kharagpur |
| Farheen Naaz | SRM Institute of Science and Technology, Chennai |
| Hiral Snehal Vora | Gujarat Technological University |
| Margi Choksi | GTU |
| Mohd Ayaz | G. L. Bajaj Institute of Management and Research |
| Mrinalini Faujdar | University of Rajasthan |
| Nitish Anand | University of Delhi |
| VIDYA. R | RSRMIST, Chennai |
| Zebah Sadat Jahan | Gitam University |
8. Feedback Overview:
Based on participant responses (via structured feedback):
- 100% participants found the content useful and relevant
- 96% appreciated the resource persons’ delivery and clarity
- 93% reported that the practicum sessions significantly enhanced their learning
- 91% felt confident in attempting a publishable case post-workshop
9. Valedictory Session:
The workshop concluded with a valedictory session that included:
- Sharing of learnings and experiences
- Announcement of mentoring process for case completion
- Expression of gratitude and certificate distribution
10. Conclusion:
The Case Writing Workshop successfully delivered on its objective to promote academic rigor and case research culture among participants. The practical insights, mentorship support, and engagement have laid a strong foundation for meaningful case development in collaboration with the School of Media and Marketing, SUAS.