Guest Speaker: Giles Trendle, International Media Advisor (Former MD of Al Jazeera English)

Platform: Zoom

Organizer: School of Media and Marketing, Symbiosis University of Applied Sciences

In an era where climate change narratives shape policies, public perception, and activism, the power of storytelling has never been more critical. Our webinar, Climate Storytelling: How Media Shapes Public Perception, was an enlightening deep dive into the role of the media in influencing climate conversations. Designed to spark dialogue and action, the session brought together a diverse audience of students, academics, and professionals eager to explore the intersection of journalism, media, and climate advocacy.

The session was filled with thought-provoking discussions and insightful audience questions, touching on:

The media’s role in combating misinformation about climate change

How digital platforms amplify both urgency and misinformation

The responsibility of journalists and content creators in framing narratives that drive action

Mr. Trendle provided practical strategies for crafting compelling, ethical, and effective climate stories—leaving participants inspired and equipped with tools to tell better climate stories.

The webinar was an absolute success, sparking engaging discussions and inspiring a fresh approach to climate storytelling.

We extend our heartfelt gratitude to Mr. Giles Trendle for sharing his expertise and to our Vice Chancellor, Dr. Vinith Nair for his vision and leadership in championing climate awareness in higher education.

What’s Next? Stay tuned for upcoming workshops that will further explore climate communication, digital storytelling, and media strategies to build a sustainable future.