Digital Media & Marketing

BBA in Digital Media & Marketing

BBA in Digital Media & Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the techniques used in the management and marketing of products or services using digital technologies, such as: internet, mobile phones, display advertising or any other digital media. It leverages a Digital Marketing campaign for the purpose of making sales, brand awareness, establishing a new venture, etc. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.

BBA in Digital Media Management programme teaches how to manage various forms of digital media, including music, television, movies and games, and foster the adoption of digital by the businesses. In addition to core business areas, such as accounting, marketing, economics and management, students study into Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics.
This programme also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This programme equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.

Passed XII (10+2) or equivalent course in any discipline from any recognized Board/Council/University with minimum 50% marks for general (open) category and 45% marks for students of reserved category.

Choosing Digital media management as your career generates massive job opportunity. As more and more entities join the online bandwagon for a wider market-reach, the job opportunities in this area are ever-growing. Following are some of the key positions in digital media field:
Media Specialist / Digital Media Assistant / Online Content Developer and Content Manager / Media Marketer / Business Analyst / Digital Business Manager / Digital Media Consultant / Social Media Analyst / Media Planner / Social Media Agents / Media Operations Coordinator / Marketing Analyst / Channel Coordinator / Production Coordinator / Media Planning Executive / Digital Sales Executive

Semester-I Semester-II
Principles of Marketing-I Consumer Behaviour
Introduction to Digital Marketing Visual Design
Excel Spreadsheets Communication Theory
Market and Competition Analysis Branding and Brand Positioning
Marketing Communication Creative Writing for Digital Media
Interdisciplinary Course – I Interdisciplinary Course – II
Mini Project-I EVS
Semester-III Semester-IV
Technical Writing Digital Media Analytics
Social Media Marketing Reputation Management
Search Engine Marketing Search Engine Optimization
Web Development Mobile App and Email Marketing
Content Marketing Video Marketing
Interdisciplinary Course – III Interdisciplinary Course – IV
Mini Project-II Disaster Management
Semester-V Semester-VI
Creating Concept Brief Internship-III
Cyber Security
Tools in Digital Marketing
Digital Media Planning and Buying
Interdisciplinary Course – V

Click Here to View Fees For the Academic Year 2024-25 Indian Students.

Discretionary Quota

Few Seats are reserved for Discretionary Quota Seats. Only students with a high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.

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