BBA in Retail & E-Commerce Management
The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 4 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.
| Semester – I | Semester – II |
| Principles of Management | Retail Merchandise Management |
| Theory and Applications of Retail Economics | Elements of HRM and OB |
| Accounting for Business Decision | Consumer Psychology and Buying Behavior |
| Selling and Negotiation Skills | Introduction to E-Commerce in Retail |
| Principles of Marketing | Retail Logistics Management |
| Basics of Retailing and Retail Operations | Sustainability and Environmental Studies |
| Business Communication Skills | Life Coping Skills |
| IDSC Talent Skill (Non Credit, Choice Based) | Internship – I |
| Semester – III | Semester – IV |
| Legal Practices in Retail and E-Commerce | Retail Supply Chain Management and Dropshipping |
| Retail Store Design & Layout Planning | Retail Store Operations & Mall Management |
| CRM in Retail and E-Commerce | Retail Information System : Design Approach and Components |
| Retail Research Techniques | Fundamentals of Digital Marketing for Retail Business |
| Visual Merchandising | Startups in Retail |
| E-Commerce Tools and Techniques | Data Visualization in Retail |
| Personal Enhancement Skill-I | Personal Enhancement Skill-II |
| IDSC Talent Skill (Non Credit, Choice Based) | Internship – II |
| Semester – V | Semester – VI |
| Product and Service Strategy | Disaster Management |
| Branding for Retail Managers | Internship – III |
| Entrepreneurship and Family Business Management | |
| Digital Marketing and User Experience | |
| Retail Data Analytics | |
| Franchise Management | |
| Semester – VII | Semester – VIII |
| Innovation in Retail | Industry Research and Paper Presentation |
| Retail in Metaverse | |
| Retail Exhibition and Event Management | |
| Travel Retail | |
| ESG and Sustainability in Retail | |
| Organizational Skills | |
- The Symbiosis University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector.
- A Mock Store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.
Click Here to View Fees Indian Students.
Discretionary Quota
Few Seats are reserved for Discretionary Quota Seats. Only students with a high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.
