BBA in Retail & E-Commerce Management
The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 3 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.
| Semester – I | Semester – II |
| Principles of Management | Retail Merchandise Management |
| Theory and Applications of Retail Economics | Elements of HRM and OB |
| Accounting for Business Decision | Consumer Psychology and Buying Behavior |
| Business Computing | Introduction to E-Commerce in Retail |
| Principles of Marketing | Retail Logistics Management |
| Basics of Retailing and Retail Operations | EVS |
| Communication Skills-I | Communication Skills-II |
| Internship – I | |
| Semester – III | Semester – IV |
| Legal Practices in Retail and E-Commerce | Retail Supply Chain Management and Dropshipping |
| Retail Store Design & Layout Planning | Retail Store Operations & Mall Management |
| CRM in Retail and E-Commerce | Retail Information System: Design, Approach and Components |
| Market Research Techniques | Fundamentals of Digital Marketing for Retail Business |
| Visual Merchandising | Startups in Retail |
| E-Commerce Infrastructure and Framework in Retail | Disaster Management |
| Personal Enhancement Skill-I | Personal Enhancement Skill-II |
| Internship – II | |
| Semester – V | Semester – VI |
| Product and Service Strategy | Business Ethics and Governance in Retail and E-Commerce (MOOCs with INT III) |
| Branding for Retail Managers | Start-ups in Digital Retail and E-Commerce (MOOCs with INT III) |
| Entrepreneurship and Family Business Management | Internship – III |
| Digital Marketing and User Experience | |
| Retail Data Analytics | |
| Franchise Management | |
| Professional Competency Skill -I | |
- The Symbiosis University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector.
- A Mock Store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.
Click Here to View Fees For the Academic Year 2024-25 Indian Students.
Discretionary Quota
Few Seats are reserved for Discretionary Quota Seats. Only students with a high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.
