BBA in Retail & E-Commerce Management

BBA in Retail & E-Commerce Management

The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 3 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.

Semester-I Semester-II
Principles of Management Retail Merchandise Management
Theory and Applications of Retail Economics Elements of HRM and OB
Accounting for Business Decision Consumer Psychology and Buying Behaviour
Business Computing Introduction to E-Commerce
Principles of Marketing Retail Logistics Management
Basics of Retailing and Retail Operations EVS
IDSC-II (Non-Credit, Choice Based) Internship-I
Semester-III Semester-IV
Legal Practices in Retail and E-Commerce Retail Supply Chain Management and Dropshipping
Retail Store Design & Layout Planning Retail Store Operations & Mall Management
CRM in Retail and E-Commerce Retail Information System: Design, Approach and Components
Market Research Techniques Fundamentals of Digital Marketing for Retail Business
Visual Merchandising Startups in Retail
E-Commerce Infrastructure and Framework in Retail Disaster Management
IDSC-V (Non-Credit, Choice Based) Internship-II
Semester-V Semester-VI
Product and Service Strategy Business Ethics and Governance in Retail
Branding for Retail Managers and E-Commerce (MOOCs with INT III)
Entrepreneurship and Family Business Management Start-ups in Digital Retail and
Digital Marketing and User Experience E-Commerce (MOOCs with INT III)
Retail Data Analytics Internship-III
Franchise Management
IDSC-VIII (Non-Credit, Choice Based)
  • The Symbiosis University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector.
  • A Mock Store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.

Click Here to View Fees For the Academic Year 2022-23 Indian Students.

Discretionary Quota

Few Seats are reserved for Discretionary Quota Seats. Only students with the high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.

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