
MBA in Media Management
Symbiosis University of Applied Sciences (SUAS) offers a Master of Business Administration (MBA) program in Media Management, designed to provide a robust foundation in the dynamic and ever-evolving media industry. This program integrates academic rigor with real-world industry exposure, fostering academic excellence through strong industry connections and global collaborations.
The MBA in Media Management program is meticulously crafted to impart comprehensive knowledge and hands-on training in diverse areas of media, ensuring students are equipped to thrive in the global media landscape. Supported by world-class infrastructure and a team of PhD-qualified and industry-experienced faculty, the program offers a balanced approach to theoretical learning and practical application.>/p>
The course focuses on specialized areas such as Digital Media Management, Content Strategy, Media Planning and Buying, Advertising and Brand Communication, Entertainment Management, Social Media Marketing, Public Relations, and Data Analytics in Media. By providing holistic development and cutting-edge industry insights, the MBA in Media Management equips students with the skills and knowledge to unlock a world of opportunities in the media sector.
- Skill-Based Learning Approach: As SUAS, Indore is India’s first ‘Skill-Based University,’ the program emphasizes hands-on training and real-world applications in media management.
- National Skill Qualification Framework (NSQF) Aligned Curriculum: The syllabus is designed as per the NSQF model, ensuring relevance and employability in the media industry.
- Distinguished Professors: A unique blend of PhD-qualified academicians and seasoned industry professionals who bring cutting-edge research and real-world insights into the classroom, ensuring a rich and diverse learning experience.
- State-of-the-Art Media Lab: Equipped with advanced tools and software to simulate real-world scenarios for advertising, content creation, digital marketing, and broadcasting.
- Industry Partnerships: Collaborations with leading media houses, digital agencies, and entertainment giants to enhance learning and provide industry exposure.
- Certification and Internships: Offers industry-backed certifications and virtual internships from top players in the media sector, ensuring students are job-ready.
- Industry-Driven Curriculum Development: Active involvement of media professionals in designing the program structure to meet the dynamic needs of the media landscape.
- Focus on Practical Learning: A practical-oriented teaching approach with a 30:70 ratio of theory to practical learning, enabling students to bridge the gap between academics and industry requirements.
- Comprehensive Evaluation: Continuous evaluation across theoretical, practical, and skill-based modules for holistic student development.
- Entrepreneurship and Innovation Support: Encourages innovative thinking with incubation support for media-based start-up ideas and entrepreneurial ventures.
- Global Perspective: Provides exposure to global media trends and practices through collaborations with international media organizations and guest lectures by global experts.
Media Lab for Hands-On Training:
- Content creation and editing (print, digital, and broadcast).
- Social media campaign management and analytics.
- Media planning and buying simulations.
- Advertisement development and execution.
- Digital marketing tools and techniques.
- Public relations strategy and crisis management.
Advanced Digital Tools and Platforms:
- Training on industry-standard software for graphic design, video editing, and content scheduling.
- Real-time data analysis for social media and advertising performance metrics.
Industry Interactions through:
- Seminars, Industry Visits, Expert Lectures, Panel Discussions, Workshops, and International Conferences.
- Analysis of successful media campaigns, audience insights, and industry reports.
- Research assignments, storytelling exercises, and roleplays in media-related scenarios.
Development of Communication and Creative Skills:
- Oral and written communication skills tailored for media contexts.
- Storyboarding and scriptwriting for advertising and entertainment.
- Presentation and public speaking skills for pitching ideas and campaigns.
- Group collaboration and brainstorming sessions for creative problem-solving.
Professional Skills Training:
- Telephonic and virtual interview handling for media roles.
- Professional email drafting for agency and client communication.
- Client and customer handling skills for media consulting roles.
Global and Local Perspectives in Media:
- Exposure to international trends through case studies and collaborations.
- Focus on regional and cultural nuances in media production and distribution.
Practical Skill Building:
- Participation in live projects, internships, and freelancing opportunities.
- Building an industry-ready portfolio through class assignments and real-world projects.
INDUSTRY INTERACTION:
- Guest lectures by renowned professionals from media houses, advertising agencies, and entertainment industries.
- On-the-job learning through internships with leading media firms and agencies.
- Collaboration with media professionals for workshops and simulated projects.
- These components provide an immersive learning environment, equipping students with the necessary skills and knowledge to excel in the media and entertainment industry.
- 100% Internship Support: Comprehensive internship support with 225 days of embedded internship provision integrated into the curriculum.
- Full-Semester Internship: A full-semester internship opportunity in the final year, ensuring real-world exposure in the media and entertainment industry.
- Short-Term Internship: 45 days of internship after the first year for early hands-on experience.
- Skills-Based Certifications: 18 certifications from industry leaders such as Google, Meta, Adobe, HubSpot, Hootsuite, and Canva.
- Support for Virtual Internships and Live Projects: 24 virtual internships, live projects, or virtual experience certifications with renowned organisations.
- Comprehensive Skill Development: 120 media-specific skills documented in a separate skill transcript, enhancing employability and career readiness.
- Corporate Collaborations: Strong partnerships with top media and advertising organizations.
- Support for Top Certifications and Virtual Internships:
- Certifications: Google Ads, Facebook Blueprint, Adobe Creative Cloud, HubSpot Content Marketing, and Hootsuite Social Media Management.
- Virtual Internships: Opportunities with global leaders such as Netflix for content strategy, GroupM for media planning, and Edelman for public relations.
- This robust industry interaction framework ensures that students gain unparalleled exposure, practical knowledge, and industry-recognized credentials to excel in the media management domain.
- 100% Placement Assistance: Dedicated support to ensure students secure placements in reputed media and entertainment organizations.
- Comprehensive Placement Training:
- 78+ hours of training focused on key areas such as Creative Portfolio Development, Media Planning, Digital Marketing Strategies, Content Creation, and Storytelling.
- Enhancement of skills in Verbal and Written Communication, Interview Techniques, Group Discussions (GD), and Domain-Specific Knowledge.
- Training in tools like Google Analytics, Adobe Suite, Canva, and other industry-standard platforms.
- Industry-Specific Job Opportunities:
- Placement opportunities in leading sectors like Advertising, Digital Marketing, Media Planning, Public Relations, Entertainment, and Content Production.
- Targeting Recruitment from top organizations such as WPP, Viacom18, Disney Star, GroupM, Dentsu, Netflix, and Edelman.
- Diverse Media Roles: Graduates can secure roles in areas like Social Media Management, Media Buying, Advertising Strategy, Content Marketing, and Public Relations.
Sectors like Digital Media, Entertainment, and Advertising are at the forefront of hiring, providing students with robust career opportunities in the evolving media landscape.
Semester – I | Semester – II |
Introduction to Media Industry | Media Production Management |
Principles of Management & Leadership | Content Creation for New Media |
Media Economics & Financial Management | Data Analytics of Media |
Marketing Principles & Media Planning | Media, Culture & Society |
Graphic Design for Media | Digital Media and Strategy |
Media Laws and Ethics | Consumer Behavior in Media |
Project & Internship | Advertising and Brand Management |
Semester – III | Semester – IV |
Audio Production Management | PR & Corporate Communication |
Photography, Graphics & Animation | Media Planning and Event Management |
Digital Media Management
Social Media Marketing Influencer Marketing Strategies Advertising Technology |
Digital Marketing & New Media Production |
Film And Television Management
Film Marketing and Distribution Script Development and Content Acquisition |
Media Entrepreneurship |
C. Journalism and Content Creation
Investigative Journalism Techniques (3 Credits) Content Management Systems (3 Credits) Monetizing Digital Content (3 Credits) |
AI Tools for Media Creation |
Common For All Specializations:
Research Methodology Skill Based Training : Specialized Tools Live Project /Industry Case Study |
Industry Project |
Click Here to View Fees For Indian Students.
Discretionary Quota
Few Seats are reserved for Discretionary Quota Seats. Only students with a high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.