MBA in Marketing

MBA in Marketing

The MBA (Marketing) program is a thorough study of business management that involves the methods and procedures of organizing the resources of an organization both effectively and efficiently with special focus on its marketing aspects. This program will train the students in local as well as global marketing techniques that will provide great opportunities for creativity and innovation. The students will be trained to ‘think out of the box’ and adopt ways of thinking and developing new approaches towards developing future business strategies.

It is aimed at acquainting the students with all the aspects of marketing and shall enable the incumbents to evaluate retail industry and e-commerce industry with its minor specialization offerings. E-commerce and retailing are the two important terms in the new Internet-based marketing environment.  Thus, in the era of globalization, companies are using the Internet technologies to reach out to valued customers and to provide a point of contact 24 hours a day, 7 days a week. This program will train the students with an advanced learning of the major concepts necessary to be successful in today’s competitive marketing domain, with special focus on e commerce applications, retailing, data analytics, network & digital marketing.

  • Completely residential programme
  • Curriculum designed on the lines of national skill qualification packs (nsqf)
  • Marketing /Retail & E-commerce industry approved curriculum
  • Curriculum delivery through proper mix of industry and academia experts
  • Skill based learning approach
  • Emphasis on developing skills and research orientation
  • Continuous external industry assessments of students in each semester
  • Making students industry ready through strong industry-academia interface
  • Weekly industry expert webinars and seminars
  • Industrial visits for understanding current industrial trends
  • Incubation cell to encourage and develop entrepreneurial skills among the students

Training in the above field will equip the students with the required skills for the Marketing industry. Apart from the above mentioned activities, students will undergo industrial internships of 8 months (approx.). This will make the students industry ready for their job or to establish an entrepreneurial venture.

  • Practical learning by doing approach (70:30)
  • Retail Lab for hands on experience of Retailing and E-Commerce
  • Case Study based approach
  • Information and design sciences cell for developing soft skills among students
  • MOU’s with organizations of various domains for continuous industry inputs.
  • Weekly industry expert webinars and seminars
  • Industrial visits for understanding current industrial trends
  • Robust industry exposure through industry projects
  • 8 months (approx.) full time industrial training through internships.
  • Continuous support of training and placement cell for Internships, industry projects, on job training and Placement.

After completing an MBA in marketing, students have numerous career options available to them according to their field of interest.  An MBA (Marketing) graduate gets trained in developing research-orientation, super management skills, problem-solving attitude, business acumen, and goal-oriented behavior to work under pressure and perform in stiff competitive scenario.

MBA (Marketing) offers long-term career opportunities for students who want to build their career specializing in retail management, e- tailing, marketing, sales, advertising, consumer services, store operations and retail business development. Marketing management professionals are offered jobs in advertising agencies, marketing companies, retail organizations, FMCG & service sector organizations like Accenture, Amazon, Panasonic, Dabur, Asian Paints, ICICI, Citigroup, Deloitte, Facebook, TCS, HDFC Bank, ITC group, India Infoline, Hyundai, Airtel, McKinsey, Microsoft, etc.

Semester-I Semester-II
Fundamentals of Management (Fundamental Subject) Consumer Behaviour (Core Subject)
HRM and Organizational Behaviour (Fundamental Subject) Operations & Supply Chain Management (Core Subject)
Marketing Management (Fundamental Subject) Basics of Retail Management (Fundamental Subject)
Managerial Economics (Fundamental Subject) Fundamentals of E-Commerce & Mobile Commerce (Fundamental Subject)
Accounting for Managers (Fundamental Subject) Financial Management (Core Subject)
Business and Cyber Law (Core Subject) Advertising, Sales and Distribution Management (Major Specialization)
Business Research Methods (Fundamental Subject) Strategic Management (Fundamental Subject)
Semester-III Semester-IV
Marketing (Major Specialization) Enterprise Resource Planning (ERP) (Workshop Based) (Fundamental Subject)
Product and Brand Management Entrepreneurship and Business Ethics (MOOC with INT) (Fundamental Subject)
Marketing Analytics Internship (24 weeks)approx. 6 months
Direct, Digital and Network Marketing  (Any one minor specialization to be opted in III Semester)
Service Marketing
Retail ( Minor Specialization)
Rural Retailing
Retail Merchandising and Category Management
International Retailing
E-commerce (Minor Specialization)
Internet and Web Designing
E-Commerce Application and Securities
Data Mining and Data Warehousing
Summer Internship Assessment
Internship (8 weeks, 8 hours daily)
(Done at the end of II Semester to be evaluated in III Semester)

Click Here to View Fees For the Academic Year 2021-22 Indian Student.
Click Here to View Fees For the Academic Year 2021-22 Foreign Student.

Discretionary Quota

Few Seats are reserved for Discretionary Quota Seats. Only students with the high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.

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