Mysore Deep Perfumery House
16 Sep 2022

Industrial Visit to Mysore Deep Perfumery House

On 14th September 2022, the School of Retail Management organised an Industrial visit for BBA in Retail and E-commerce Management students. We visited a manufacturing plant of Mysore Deep Perfumery House, which is the largest raw agarbatti plant in the world. MDPH is a leading FMCG in India, which owns household brands like Zed Black, Manthan, Coach, Over & more. MDPH employs 3500 people, has a range of 1200+ SKUs, reaches out to 7.5 lakh plus retail outlets through a network of over 3500 distributors and has invested n 5 plants, 35 distribution centres and one overseas office in New York.

We visited MDPH unit 3, which has been recognised as the world’s largest raw agarbatti plant, there we got to see their well-designed blocks and floors in their whole unit, first, we visited their incense stick manufacturing point, where each worker was assigned a machine in which they need to put the masala and the bamboo straw, and the machine itself makes the incense sticks, they have more than 750 machines and all are in working condition, thereby making them one of the largest manufacturer, daily they produce around 3 crore incense sticks which is a really huge number.

And then we went to the upper floors where we got to see the next step of the manufacturing process i.e. drying the incense stick under UV light, which prevents fungus on incense sticks.

After visiting these two departments, we had a session was taken by Mr Anshul Agrawal, one of the partners of MDPH, who has given us insights about the company, post which we had a question/answer session, where Mr Anshul Agrawal was answering the questions asked by the students. He clearly explained the history of their company, the process of launching new products, their success story of Zed Black, the way in which they captured the Indian and overseas markets, and their supply chain and logistics management.

After the session, we proceeded to visit the other parts of the unit, such as the masala mixing zone, water treatment plan, docking and loading points, and recycling department.

Apart from regular assignments and tests,  Industrial visits have also been a crucial part of the curriculum of SUAS, and such industrial visits help us to bridge the knowledge gap between the theoretical and practical world.