19 Feb 2020

Industry Visit at Panasonic Energy India Company Limited

The School of Retail Management, Symbiosis University of Applied Science, Indore organized the Industrial Visit for the students of BBA Semester IV to Panasonic Energy India Company Ltd. Pithampur, Dhar (M.P) on 19th Feb. 2020.

Objective of the Visit: The visit is organized so that the students learn about the marketing strategies, supply chain and retail logistics of the company.

The visit to Panasonic Energy India Company Ltd. was an excellent learning experience for the BBA (RM) IV SEM students as they have learned lot of things related to their subjects and had a new exposure towards Dry cell industry along with process of manufacturing of finished product. In 1995-96, the company commenced production of battery operated gas lighters, as a step towards forward integration. In the same year, it also introduced Panasonic brand alkaline batteries in the market.

During 1999-2000, the company has introduced Novino Premium Gold UM-3NE, no mercury added super heavy duty ECO friendly battery. The Technical Assistance Agreement with Matsushita Battery Industrial Co. Ltd., Osaka, Japan, has been extended for further five years i.e. 31st March 2004. In 2000-2001, the company has entered into a new Technical Assistance Agreement with MBI, Japan to manufacture through SSI units in India – cost efficient and high performance Flashlights/Torches. The Company has become a pioneer by introducing ‘No Cadmium added’ dry batteries in India.

Students also visited the packaging section and then to finished product and got knowledge regarding the marketing of the dry cell.