The webinar was scheduled on 19^th December 2020 as part of School of CSIT’s effort to connect Industry and students. The chief Speaker Mr. Pranjal Pandey (NIT, IIM), currently working at Google spoke on the current challenges of businesses to reach customers. This session focused on the changing times for entrepreneurs and helping them cope with needs of new era. FMCG being a large sectors, the entrepreneurs face stiff competition from large businesses and it is important for them to learn new tricks of the trade quickly.  Mr. Pandey gave insightful skill set, expertise and leadership values to excel branding and marketing transformation during covid-19.