MBA in Digital Marketing

Skill CAT ENTRANCE EXAM (MBA):

1. Minimum 50% marks or equivalent grade in X & XII examination.
2. Minimum 50% marks or equivalent grade in a bachelor’s degree in any of the stream.

   SKILL CAT-EXAM STRUCTURE

   Total Duration: 60 minutes

   Total Marks: 50

   Question Type: MCQ - Single Select

   Sections (4 total):

   Section	No. of Questions
   Verbal Ability & Reading Comprehension	13 (7 VA + 6 RC)
   Logical Reasoning	13
   Quantitative Aptitude	13
   Skill Ability (Specialisation-based)	11

Policy:

MBA Admissions Entrance Exam (SKILL CAT) 2026-2027

Exam Instructions

Online Proctored Examination Instructions

1. Skill-Based Learning Approach: As SUAS, Indore is India’s first ‘Skill-Based University,’ the program emphasizes hands-on training and real-world applications in media management.
2. National Skill Qualification Framework (NSQF) Aligned Curriculum: The syllabus is designed as per the NSQF model, ensuring relevance and employability in the media industry.
3. Distinguished Professors: A unique blend of PhD-qualified academicians and seasoned industry professionals who bring cutting-edge research and real-world insights into the classroom, ensuring a rich and diverse learning experience.
4. Industry Partnerships: Collaborations with leading media houses, digital agencies, and entertainment giants to enhance learning and provide industry exposure.
5. Certification and Internships: Offers industry-backed certifications and virtual internships from top players in the media sector, ensuring students are job-ready.
6. Industry-Driven Curriculum Development: Active involvement of media professionals in designing the program structure to meet the dynamic needs of the media landscape.
7. Focus on Practical Learning: A practical-oriented teaching approach with a 30:70 ratio of theory to practical learning, enabling students to bridge the gap between academics and industry requirements.
8. Comprehensive Evaluation: Continuous evaluation across theoretical, practical, and skill-based modules for holistic student development.
9. Entrepreneurship and Innovation Support: Encourages innovative thinking with incubation support for media-based start-up ideas and entrepreneurial ventures.
10. Global Perspective: Provides exposure to global media trends and practices through collaborations with international media organizations and guest lectures by global experts.

ADMISSION PROCESS

1. Submission of Online Application
2. Appear in Symbiosis Online proctored MBA Entrance Exam SKILL-CAT OR Appear in national-level / state level exam
3. Shortlisting based on Normalized Percentile
4. Group Discussion
5. Personal Interview
6. Final merit list based on Composite Score
7. Tie Breaking Criteria
Seats are limited. All students are encouraged to apply in the earlier rounds.

In every round preference will be given to people who have appeared for Symbiosis SKILL-CAT.

Media Lab for Hands-On Training:

1. Content creation and editing (print, digital, and broadcast).
2. Social media campaign management and analytics.
3. Media planning and buying simulations.
4. Advertisement development and execution.
5. Digital marketing tools and techniques.
6. Public relations strategy and crisis management.

Advanced Digital Tools and Platforms:

1. Training on industry-standard software for graphic design, video editing, and content scheduling.
2. Real-time data analysis for social media and advertising performance metrics.

Industry Interactions through:

1. Seminars, Industry Visits, Expert Lectures, Panel Discussions, Workshops, and International Conferences.
2. Analysis of successful media campaigns, audience insights, and industry reports.
3. Research assignments, storytelling exercises, and roleplays in media-related scenarios.

Development of Communication and Creative Skills:

1. Oral and written communication skills tailored for media contexts.
2. Storyboarding and scriptwriting for advertising and entertainment.
3. Presentation and public speaking skills for pitching ideas and campaigns.
4. Group collaboration and brainstorming sessions for creative problem-solving.

Professional Skills Training:

1. Telephonic and virtual interview handling for media roles.
2. Professional email drafting for agency and client communication.
3. Client and customer handling skills for media consulting roles.

Global and Local Perspectives in Media:

1. Exposure to international trends through case studies and collaborations.
2. Focus on regional and cultural nuances in media production and distribution.

Practical Skill Building:

1. Participation in live projects, internships, and freelancing opportunities.
2. Building an industry-ready portfolio through class assignments and real-world projects.

INDUSTRY INTERACTION:

1. Guest lectures by renowned professionals from media houses, advertising agencies, and entertainment industries.
2. On-the-job learning through internships with leading media firms and agencies.
3. Collaboration with media professionals for workshops and simulated projects.

   These components provide an immersive learning environment, equipping students with the necessary skills and knowledge to excel in the media and entertainment industry.

1. 100% Internship Support: Comprehensive internship support with 225 days of embedded internship provision integrated into the curriculum.
2. Full-Semester Internship: A full-semester internship opportunity in the final year, ensuring real-world exposure in the media and entertainment industry.
3. Short-Term Internship: 45 days of internship after the first year for early hands-on experience.
4. Support for Virtual Internships and Live Projects: 24 virtual internships, live projects, or virtual experience certifications with renowned organisations.
5. Comprehensive Skill Development: 120 media-specific skills documented in a separate skill transcript, enhancing employability and career readiness.
6. Corporate Collaborations: Strong partnerships with top media and advertising organizations.
7. Support for Top Certifications and Virtual Internships:
8. Certifications: Google Ads, Facebook Blueprint, Adobe Creative Cloud, HubSpot Content Marketing, and Hootsuite Social Media Management.

👉 Explore Placements – Discover recruiter details, placement statistics, and success stories.

Symbiosis University of Applied Sciences (SUAS), Indore, offers exceptional placement opportunities through its dedicated Training & Placement Cell. Students benefit from industry-focused internships, grooming sessions, and skill development programs that prepare them for top roles across IT, Finance, Retail, and Consulting sectors.

1. 100% Placement Assistance: Dedicated support to ensure students secure placements in reputed media and entertainment organizations.
2. Comprehensive Placement Training:
   • 78+ hours of training focused on key areas such as Creative Portfolio Development, Media Planning, Digital Marketing Strategies, Content Creation, and Storytelling.
   • Enhancement of skills in Verbal and Written Communication, Interview Techniques, Group Discussions (GD), and Domain-Specific Knowledge.
   • Training in tools like Google Analytics, Adobe Suite, Canva, and other industry-standard platforms.
3. Industry-Specific Job Opportunities:
   • Placement opportunities in leading sectors like Advertising, Digital Marketing, Media Planning, Public Relations, Entertainment, and Content Production.
4. Diverse Media Roles: Graduates can secure roles in areas like Social Media Management, Media Buying, Advertising Strategy, Content Marketing, and Public Relations.
    

Click Here -  Eligibility Criteria

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