SCHOOL OF DIGITAL MEDIA & MARKETING
India has emerged as the fastest-growing market for using digital media platforms for online marketing and advertising. The rise in popularity of social media platforms and other digital media platforms has been the major driver for the Indian digital marketing market. Due to Covid Pandemic, Internet usage has tremendously increased.
As per PwC Report: India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025 and India’s Entertainment and Media industry is expected to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025.
One of the fastest-growing industries in India, video games and e-sports revenue reached Rs 11250 Cr in 2020 and is set to expand to INR 24213 Cr in 2025, at 16.5% CAGR.
The growth of digital penetration in India and the E-commerce boom has led to an ever-increasing demand for skilled Digital Marketing professionals. This industry attracts fresh graduates as well as seasoned professionals and has plentiful opportunities to offer to individuals with varied skill-sets.
As investments in the advancements of technology continue to rise across India fuelled by rising demand, the trend in the market is overall positive. The investments in sectors like BFSI, CPG, media, entertainment, and telecommunications, are increasing, as greater potential is seen across all of India. With significant numbers choosing to shift from television to on-demand video platforms, the growth in the Indian digital marketing market is expected to be high. The rising trend of television series and movies online is boosting the demand for online advertisement, and thus, digital marketing.
The end-user industries for the Indian digital marketing industry are as follows:
- Automotive
- Consumer Packaged Goods
- Telecom
- Real Estate
- Retail
- Others
Based on the digital channel, the market can be segmented into the following:
- Email Marketing
- Search Engine Optimization (SEO)
- Interactive Consumer Website
- Online/Display Advertising
- Blogging and Podcasting (Including Microblogging)
- Social Network Marketing
- Mobile Marketing
- Viral Marketing
- Digital OOH Media
- Online Video Marketing
- Others
BBA IN DIGITAL MEDIA & MARKETING
This programme deals with the management of various forms of digital media, including music, television, movies and games, and fosters the adoption of digital technology by businesses. In addition to core business areas such as accounting, marketing, economics and management, students dive into digital analytics, digital media enterprise creation, digital interactive technology, digital media marketing, digital media production planning, social networking and digital analytics. Over the course of three years, students also develop an in-depth understanding of the planning, organising, and execution of various strategies across digital media. Read more
Duration: 3 Years
Bachelor of Business Administration (BBA):
- Passed 10+2 or equivalent examination in any discipline from any recognized Board/Council/University.
- Minimum 50% marks for general category candidates belonging to the State of Madhya Pradesh.
- Minimum 45% marks for the reserved category candidates (excluding creamy layer) belonging to the State of Madhya Pradesh.
- Qualify in personal interview conducted by the University.
NRI / International Students:
A candidate who has completed XII (10+2) or equivalent examination from any Foreign Board must obtain an equivalence certificate from the Association of Indian Universities (AIU). All foreign qualifications need to be verified by the Association of Indian Universities (AIU) by the candidate before seeking provisional admission to any programme of Symbiosis University of Applied Sciences. In order to promote International understanding between Indian and Foreign students, Symbiosis has reserved 5% seats for NRIs/International students in every division.
