24 Sep 2019

Search Engine Optimization

The School of Computer Science & Information Technology organized a Seminar on –“Search Engine Optimization” on 20 September 2019. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement. SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. In order to introduce students with SEO, the school of Computer Science of SUAS, Indore conducted this seminar.

Resource person was Mrs. Chhaya Singh Parihar, Founder & CEO, Isysnext, Indore. The chief coordinators were Prof Manish Khule and Prof Neha Sharma. The student coordinators were Master Sourav Singh and Master Rishi Sharma.